Design // Creative // Strategy

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About Adam

Adam is a design leader and strategist specializing in user experience, product design, and design research. He has worked for some remarkable companies like frog design, Amazon, Xbox and others where he helped shape the future of communications, entertainment, e-commerce, music, online real estate, digital retail, and more. He is highly engaged in delivering compelling creative, brand, and innovation strategy while architecting and shipping world-class products and services.


During his 3+ years at Xbox he was a member of the core team that created the Xbox 360 experience providing design and program management across the product portfolio. During his time there he launched 6 Xbox products, 5 major console software updates, and contributed to design research, interaction design, prototyping, production workflow, a variety of stealth projects, and more.

Adam left Xbox to join where he was hired as the primary creative resource for the launch of the Amazon Payments division and 3 premiere products and services. While at Amazon he managed research, interaction, visual design, and worked across teams and disciplines to create a detailed vision for the product portfolio and improved upon methodologies that pre-dated his involvement with the organization.

In 2008 Adam joined global innovation firm, frog design, where he combined knowledge of design, human behavior, and ethnographic research with existing and emerging technologies to identify and explore opportunities for innovation. Clients included Microsoft, Intel, AT&T, and others. He also led experimental touch interaction design programs in two studios.

After leaving frog, Adam joined Ultimate Ears where he led experience design for an innovative audio device and a suite of mobile applications that integrated over 30 popular music streaming services.

In 2013 Adam joined Beatport where he managed design and user experience for music apps with advanced library management tools, streamlined access to the Beatport music catalog, and more. He also led design and production for the marketing microsite, getting started guide, and provided design expertise and support to the web team.

Adam believes in the unlimited potential that exists at the intersection of technology and design to improve our quality of life. In connecting people with relevant information to help them experience the world in new ways, to learn, and to make decisions with confidence. And in exploring opportunities to offer enhanced expression and communication capabilities.

The best way to predict the future is to create it!

- Alan Kay


Crafting intuitive products and services with complex architectures for a variety of device form-factors, usage contexts, and objectives. Extensive work in entertainment, music, marketplace, productivity, finance, and other areas creating brand-aware and insight-driven experiences.


User Experience

I specialize in user-centered design, crafting experiences and defining systems which are expressed through artifacts, prototypes, and detailed documentation.

Product Management

I work collaboratively with interdisciplinary teams and leadership to understand strategic initiatives, define and execute an actionable plan, and manage our progress.

Design Strategy

I synthesize knowledge of design trends, human behavior, and a global perspective with existing and emerging technologies to identify and explore opportunities for innovation.

Design Research

I research human behavior across cultures using a variety of industry standard techniques in order to broaden a teams understanding of people and cultures before making foundational decisions.

Natural Interaction & Prototypes

Modern devices and wearables offer new possibilities for natural interaction that utilize visual, kinetic, haptic, and sonic response behaviors. Prototypes are an essential part of my interaction design tool chest.

Creative Direction

I have successfully led the creative vision and strategy for critical projects, providing direction, utilizing available talent and resources, while encouraging my team to do the best work of their lives.

Brand Identity

Lasting brand perceptions form with each customer-facing touch-point. I encourage and facilitate a strong connection between brand and product to offer customers a unified voice and seamless experience.

Production & Execution

I have helped produce some of the top consumer products and services of the last decade that lead their respective categories in terms of design and experience. Real artists ship.

  • He is always conscientious and threw himself 110% into his work, and he always did it with a huge smile on his face and the best attitude.

    Paolo Malabuyo - UX Design Manager, Xbox
  • Adam is an exceedingly thoughtful and creative interaction designer, with a particular interest and talent for exploring and developing highly interactive (gestural, touchscreen) interfaces.

    Robert Reimann - ACD, frog design
  • He always worked hard to find innovative solutions to complex problems. He kept the user’s needs top of mind at all times and was able to get buy in from partners and co-workers.

    Shelley Armstrong - Design Manager, Xbox
  • Whenever I’ve needed to depend on Adam, he has delivered. His passion for design shines through.

    Thamer Abanami - Principal Program Manager, Microsoft
  • Adam was our customer’s best advocate, always reminding the team that it wasn’t just about “getting it done” but about “getting it done right.” Adam added significant value to our product and organization.

    Isaac Oates - Product Manager,
  • Adam has a tremendous passion for design and good user experience. I’ve worked along side Adam and have know him to provide thought leadership and team collaboration. He is focused and has an ability to remain on target during crunch time. He is an asset to any team.

    Bill Brown - Principal Program Manager, frog design
  • His interaction and visual design skills are excellent, he is a great problem solver. He is nimble, resourceful, and does not shy away from meeting a challenge head-on. Adam is professional and a prolific catalyst for new product development.

    Eileen Quenin - Senior UX Engineer,