Continuing a powerful partnership between frog design and Intel, this program was an extension of previous retail technology collaborations. the mission was to define and discover opportunities in retail shopping experiences while taking advantage of nascent technologies and geographical research. during the research phase for this project, I was responsible for in-depth technology research exploring and defining areas of opportunity such as head-tracking, time of flight cameras, display technology, and more.

I was responsible for defining international research targets across three continents, and contributing to a holistic understanding of ethnographic behaviors, privacy considerations spanning numerous global markets, and perception of the value technological innovations can offer in each area.

Creating successful products and services for a global market requires a current and in-depth understanding of perceptions, human behavior, and technology usage . developing successful product innovation begins here. after several months of extensive retail, professional, and consumer research, which included over two dozen in-person interviews in 5 major cities around the world, these learnings were synthesized, and I helped formulate our initial design proposals, providing insights, learnings, and recommendations to our client.